In short it is a festival of hanging Christmas lights up in an effort to please the goddess of wealth, apparently she is as fond of shiny objects and garish colours as I am.
Somehow related to that is the worshipping of various things throughout the week. Crows, Dogs, Oxen, Cows, and ones brother apparently.
So the locals take it upon themselves to put garland, not unlike a lei, over the heads of animals who have absolutely no interest in this festival or awareness of what’s going on. The end result of course is rather entertaining to imagine. Trying to decorate a crow is no easy task, and the street dogs are likewise not very keen on being dressed up and given tilaka on the forehead. The upside is of course that they get fed, which is from their perspective a daily occurrence so I am at a loss as to explain how this is an unusual day for them beyond the harassment.
Traditionally candles and things were used to decorate the home, but the more modern version is to collect so many flickering lights of various colours, strobe lights, and projections of coloured patterns that it would be deemed offensive if found in a 1970s disco. It’s interesting to walk down small streets at the moment the power comes back on as it suddenly goes from absolute silent blackness to a block party/rave with little or no warning. This also manages to frighten dogs and cows etc…
I have come to believe that the animals are not as keen on this festival as the humans might think.